Palican Bread (パリカンのパン)

My mum's a bit of a health freak and used to say "the whiter the bread the sooner you're dead" whenever I asked for white toast bread over some multi-gran variety, but seriously the white bread and rolls from the Palican Bakery are pretty dam good. 

If you can't get into their Asakusa store early it pays to book a day in advance because they soon sell out. Closed on Sundays too by the way.  

http://www.bakerpelican.com